DECKO DICTIONARY
ALL TERMS
YOY (Year over Year)
It all begins with an idea.
A comparison of data or metrics for the current year to the same period in the previous year
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Example: Our YOY growth in Q2 is 30%, indicating strong progress.
VALUATION CAP
It all begins with an idea.
The maximum valuation in which an investor’s Convertible Note or SAFE can convert into equity.
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Example: We raised money via a SAFE at a $3M valuation. Our company was issued a valuation of $6M in a Priced Round. Investors on our SAFE received converted into equity at a $3M valuation and received a 2x return.
USAGE BASED
It all begins with an idea.
Charges customers based on their actual usage of a product or service, allowing for flexible costs that align with usage levels
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Example: A cloud storage provider like AWS offers a usage-based pricing plan where customers pay based on the amount of data they store, accommodating businesses with varying storage needs.
TTM (Trailing Twelve Months)
It all begins with an idea.
A measurement of financial performance over the most recent 12-month period
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Example: Our TTM revenue is $2 million, demonstrating consistent growth.
TERM SHEET
It all begins with an idea.
A preliminary agreement outlining the terms and conditions of a potential investment
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Example: We negotiated a term sheet with the investor that includes equity percentage, valuation, voting rights, a board seat, and investment amount.
TAM (Total Addressable Market)
It all begins with an idea.
The total market demand for a product or service if every potential customer purchased it.
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Example: The TAM for our online education platform is estimated at $1 billion. There are 100 Million students in the country that can potentially purchase our $10 online course pack.
SUBSCRIPTION
It all begins with an idea.
Customers pay a recurring fee at regular intervals (monthly, annually, etc.) in exchange for ongoing access to a product or service
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Example: A streaming platform offers a subscription model where users pay a monthly fee to access a library of movies and shows, providing a steady revenue stream for the company.
SPV (Special Purpose Vehicle)
It all begins with an idea.
An entity created for the specific purpose of investing in another company and holding the asset. This entity compiles multiple checks from different investors to provide the company they are investing in with one larger check.
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Example: We established an SPV to invest in Uber’s Series B. 50 investors put in $100,000 each, so we were able to send them one check for $5 Million
SPAC (Special Purpose Acquisition Company)
It all begins with an idea.
A company formed to raise capital through an IPO with the intention of acquiring an existing company.
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Example: Our startup was acquired by a SPAC, providing us with a pathway to go public.
SOM (Serviceable Obtainable Market)
It all begins with an idea.
The part of the SAM that a company can realistically capture based on its resources and efforts
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Example: Our SOM in the first year is projected to be 10% of the total SAM. We’re starting with Ivy League students so our SOM is $20M (2 Million Students)
SERIES A/B/C/D...
It all begins with an idea.
Stages of funding rounds in which a startup raises capital from investors in exchange for equity
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Example: We successfully closed our Series A funding round, raising $5 million to fuel expansion.
SECONDARY SHARES
It all begins with an idea.
One investor sells their shares in a company to another investor
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Example: Our company's secondary offering allowed early investors to cash out their investments.
SCALABILITY
It all begins with an idea.
The ability of a business to grow its operations and revenues without proportionally increasing its costs
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Example: Our digital platform is highly scalable, enabling us to serve more users without significant resource increases.
SAM (Serviceable Addressable Market)
It all begins with an idea.
The portion of the TAM that a company can realistically target and serve
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Example: Our SAM consists of college students since we are focusing on college course content. Our SAM is $200M because there are 20 Million college students
SAFE (Simple Agreement for Future Equity)
It all begins with an idea.
A type of investment agreement that allows investors to provide capital in exchange for the right to convert into equity in future funding rounds
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Example: We secured funding through a SAFE agreement, allowing us to raise capital without setting an immediate valuation.
SaaS (Software as a Service)
It all begins with an idea.
A software distribution model where applications are hosted by a third-party provider and accessed via the internet
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Example: Our SaaS platform offers project management tools for remote teams.
Example Companies: Quickbooks, Salesforce, Hubspot, etc.
RUNWAY
It all begins with an idea.
The period of time a company's available funds can sustain its operations without additional financing
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Example: With our current cash reserves, our runway extends for the next 12 months.
ROI (Return on Investment)
It all begins with an idea.
A measure of the profitability of an investment, typically calculated as (Gain from Investment - Cost of Investment) / Cost of Investment
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Example: The ROI on our marketing campaign was 150%, yielding $15,000 in profit for a $10,000 investment.
ROAS (Return on Ad Spend)
It all begins with an idea.
A marketing metric that calculates the revenue generated for every dollar spent on advertising
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Example: Our latest campaign achieved a ROAS of 4, meaning we earned $4 for every $1 spent on ads.
ROADMAP
It all begins with an idea.
A visual representation of a company's product development and strategic plans over a specific period
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Example: Our product roadmap outlines new features and enhancements for the next two quarters.