SOM (Serviceable Obtainable Market)

MARKETCOMMONLY USED
Written By Robert Harary

The part of the SAM that a company can realistically capture based on its resources and efforts

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Example: Our SOM in the first year is projected to be 10% of the total SAM. We’re starting with Ivy League students so our SOM is $20M (2 Million Students)

Robert Harary
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