Comparing Teaser Deck, Comprehensive Deck, and Public Presentation Deck

A pitch deck is a critical tool for any business seeking investment or partnerships. It acts as a visual representation of your business idea, goals, and strategy. Pitch decks come in various forms, with each serving a different purpose. The key types include the Teaser Deck, Comprehensive Deck, and Public Presentation Deck. Each deck differs in depth, purpose, and the stage at which it is used during your pitching process. 

At Get Decko, we help you create the perfect pitch deck tailored to your business’s needs. Whether you need a brief Teaser Deck to spark initial interest or a more detailed Comprehensive Deck for in-depth investor discussions, we provide expert support to help you craft a deck that stands out. Our services ensure your deck aligns with your goals and resonates with your target audience, maximizing your chances of success.

Teaser Deck

Purpose of a Teaser Deck

The Teaser Deck serves as a quick, captivating introduction to your company. It is usually the first document investors see and is meant to grab their attention. This brief deck is designed to spark curiosity and encourage investors to take a meeting. With a Teaser Deck, your goal is to present your company’s uniqueness, market potential, and growth trajectory in a concise, engaging manner.

What to Include in a Teaser Deck

Your Teaser Deck should focus on the essentials. Keep it simple and high-level, with minimal technical details. Include your company’s mission, product offerings, target market, and key metrics such as traction or revenue growth. Highlight any notable achievements or recognition your company has received. Make sure to showcase your team’s expertise, as investors are often interested in the people behind the product.

Comprehensive Deck

What is a Comprehensive Deck?

The Comprehensive Deck is a detailed version of your pitch. It is typically shared after an initial meeting and provides a deep dive into your business. This deck is often used for due diligence and is meant to give investors everything they need to make an informed decision about your company. It includes detailed financial projections, a thorough market analysis, and information on your competitive advantage.

Key Elements of a Comprehensive Deck

This deck should cover a broader range of topics. Start with a strong executive summary, then delve into specific details such as financials, unit economics, and growth strategy. You should also include information about your intellectual property, customer acquisition costs, and customer lifetime value. It’s important to show why your business is poised for success, even without external funding. Provide as much evidence and data as possible to support your claims.

Public Presentation Deck

Purpose of a Public Presentation Deck

The Public Presentation Deck is designed for live presentations. It should be engaging and visually appealing to capture the attention of the audience. This deck is used in investor meetings, pitch events, or conferences where you present your business in person. Unlike the Teaser Deck and Comprehensive Deck, which are primarily informational, the Public Presentation Deck is designed to guide your speech and keep the audience focused on key points.

How to Create an Effective Public Presentation Deck

For this deck, visuals are crucial. Use large images, graphs, and charts to make complex data more digestible. Your slides should be simple, with minimal text, leaving room for you to speak and elaborate. Focus on the key aspects of your business, such as your product, market opportunity, and the problem you’re solving. Make sure to include a clear call to action, guiding investors on the next steps after the presentation.

Benefits of Teaser Deck, Comprehensive Deck, and Public Presentation Deck

Teaser Deck

The Teaser Deck's main benefit is its ability to spark interest with minimal effort. It's short, visually appealing, and concise, making it ideal for a quick introduction to your business. This deck helps attract initial attention from investors, allowing them to request more detailed information. It serves as a great tool for generating curiosity, which can lead to further conversations.

Comprehensive Deck

The Comprehensive Deck provides a thorough overview of your business, offering detailed insights into your market, financials, and strategy. It’s beneficial for investors who want to evaluate your business in depth. This deck builds confidence in your plan by showcasing your company's potential, reducing uncertainty, and helping establish trust. It’s the ideal tool for those looking to make a well-informed decision.

Public Presentation Deck

The Public Presentation Deck's key benefit is its ability to engage an audience during live presentations. It is designed to be visually impactful and guide your speaking points effectively. This deck helps keep the audience focused on your key messages while allowing you to elaborate and answer questions. It’s a crucial tool for creating a memorable presentation that resonates with investors and stakeholders in a live setting.

Conclusion

In summary, each pitch deck serves a unique purpose at different stages of your fundraising journey. The Teaser Deck is a quick introduction, the Comprehensive Deck provides in-depth details, and the Public Presentation Deck helps you present live. 

At Get Decko, we provide comprehensive support to help you create the perfect pitch deck for your business. Whether you’re just starting or preparing for an important investor meeting, we ensure your pitch deck communicates your vision effectively and captures the attention of your audience.

YOY (Year over Year)

A comparison of data or metrics for the current year to the same period in the previous year

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Example: Our YOY growth in Q2 is 30%, indicating strong progress.

VALUATION CAP

The maximum valuation in which an investor’s Convertible Note or SAFE can convert into equity.

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Example: We raised money via a SAFE at a $3M valuation. Our company was issued a valuation of $6M in a Priced Round. Investors on our SAFE received converted into equity at a $3M valuation and received a 2x return.

USAGE BASED

Charges customers based on their actual usage of a product or service, allowing for flexible costs that align with usage levels

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Example: A cloud storage provider like AWS offers a usage-based pricing plan where customers pay based on the amount of data they store, accommodating businesses with varying storage needs.

TTM (Trailing Twelve Months)

A measurement of financial performance over the most recent 12-month period

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Example: Our TTM revenue is $2 million, demonstrating consistent growth.

TERM SHEET

A preliminary agreement outlining the terms and conditions of a potential investment

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Example: We negotiated a term sheet with the investor that includes equity percentage, valuation, voting rights, a board seat, and investment amount.

TAM (Total Addressable Market)

The total market demand for a product or service if every potential customer purchased it.

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Example: The TAM for our online education platform is estimated at $1 billion. There are 100 Million students in the country that can potentially purchase our $10 online course pack.

SUBSCRIPTION

Customers pay a recurring fee at regular intervals (monthly, annually, etc.) in exchange for ongoing access to a product or service

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Example: A streaming platform offers a subscription model where users pay a monthly fee to access a library of movies and shows, providing a steady revenue stream for the company.

SPV (Special Purpose Vehicle)

An entity created for the specific purpose of investing in another company and holding the asset. This entity compiles multiple checks from different investors to provide the company they are investing in with one larger check.

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Example: We established an SPV to invest in Uber’s Series B. 50 investors put in $100,000 each, so we were able to send them one check for $5 Million

SPAC (Special Purpose Acquisition Company)

A company formed to raise capital through an IPO with the intention of acquiring an existing company.

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Example: Our startup was acquired by a SPAC, providing us with a pathway to go public.

SOM (Serviceable Obtainable Market)

The part of the SAM that a company can realistically capture based on its resources and efforts

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Example: Our SOM in the first year is projected to be 10% of the total SAM. We’re starting with Ivy League students so our SOM is $20M (2 Million Students)

SERIES A/B/C/D...

Stages of funding rounds in which a startup raises capital from investors in exchange for equity

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Example: We successfully closed our Series A funding round, raising $5 million to fuel expansion.

SECONDARY SHARES

One investor sells their shares in a company to another investor

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Example: Our company's secondary offering allowed early investors to cash out their investments.

SCALABILITY

The ability of a business to grow its operations and revenues without proportionally increasing its costs

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Example: Our digital platform is highly scalable, enabling us to serve more users without significant resource increases.

SAM (Serviceable Addressable Market)

The portion of the TAM that a company can realistically target and serve

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Example: Our SAM consists of college students since we are focusing on college course content. Our SAM is $200M because there are 20 Million college students

SAFE (Simple Agreement for Future Equity)

A type of investment agreement that allows investors to provide capital in exchange for the right to convert into equity in future funding rounds

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Example: We secured funding through a SAFE agreement, allowing us to raise capital without setting an immediate valuation.

SaaS (Software as a Service)

A software distribution model where applications are hosted by a third-party provider and accessed via the internet

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Example: Our SaaS platform offers project management tools for remote teams.

Example Companies: Quickbooks, Salesforce, Hubspot, etc.

RUNWAY

The period of time a company's available funds can sustain its operations without additional financing

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Example: With our current cash reserves, our runway extends for the next 12 months.

ROI (Return on Investment)

A measure of the profitability of an investment, typically calculated as (Gain from Investment - Cost of Investment) / Cost of Investment

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Example: The ROI on our marketing campaign was 150%, yielding $15,000 in profit for a $10,000 investment.

ROAS (Return on Ad Spend)

A marketing metric that calculates the revenue generated for every dollar spent on advertising

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Example: Our latest campaign achieved a ROAS of 4, meaning we earned $4 for every $1 spent on ads.