CHAPTER TWO
The Different Pitch Decks You’ll Need Throughout Your Fundraising Journey
Introduction
Now that you have a solid understanding of the various types of investors and how to tailor your pitch deck for each, it’s time to focus on the different contexts in which your deck will be viewed.
Teaser Deck - Your First Impression With Investors
The Teaser Deck is a concise and compelling snapshot of your startup, crafted to generate initial interest from potential investors. Think of it as the "elevator pitch" of pitch decks—brief but impactful. This deck is typically the first material investors encounter when considering whether to engage with your company further. It’s often circulated digitally, shared among investor networks, and viewed in various informal settings, such as during a quick email check or a break between meetings.
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