Introduction

Now that you have a solid understanding of the various types of investors and how to tailor your pitch deck for each, it’s time to focus on the different contexts in which your deck will be viewed. In the fast-paced world of fundraising, you could meet potential investors anywhere—at a networking event, via a mutual introduction, or even through a cold email. Having the right deck ready at the right time is essential to make a memorable impression and maximize your chances of securing investment.

In this chapter we’ll explore three essential types of pitch decks every founder should have in their toolkit: the Teaser Deck, the Leave-Behind Deck, and the Public Presentation Deck. Each serves a distinct purpose and is designed to engage investors at different stages of their decision-making process. We’ll also provide a practical example using the same slide—Revenue Growth—to illustrate how each deck adapts to its specific context.

By crafting these decks thoughtfully, you’ll be able to effectively communicate your startup’s vision, demonstrate credibility, and keep investors interested, regardless of the setting. Let’s dive into each deck to understand its purpose and how to build it effectively.

Now, let’s dive in.