K-FACTOR

A metric used to measure the growth and virality of a product, often in the context of user engagement and referrals. It calculates the rate at which new users are brought in through existing users

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Example: Our social media platform achieves a K-Factor of 0.3, indicating that for every 10 new users, we bring in an additional 3 users through sharing and referrals, driving organic growth.

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KEY DIFFERENTIATOR

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