RAZOR-AND-BLADE

MARKETCOMMONLY USED
Written By Robert Harary

Selling a primary product (the "razor") at a low cost or even a loss, with the intent of generating recurring revenue from complementary or consumable products (the “blades")

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Example: Keurig sells their coffee machines for a one-time fee and then makes recurring revenue every time a customer purchases a K-Cup.

Robert Harary
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