CHAPTER #1

The Different Investors You’ll Meet, and How to Tailor Your Pitch Deck for Each

Family Offices: Who They Are and How They Make Decisions
Robert Harary Robert Harary

Family Offices: Who They Are and How They Make Decisions

Family Offices represent a distinctive class of investors that blend the characteristics of angel investors, venture capital firms, and corporate/strategic investors. Unlike traditional investment entities, Family Offices are deeply rooted in the personal wealth and legacies of affluent individuals or families. This uniqueness shapes how they approach investments, making them a compelling yet challenging group to engage with.

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How To Tailor Your Pitch Deck to Family Offices
Robert Harary Robert Harary

How To Tailor Your Pitch Deck to Family Offices

When pitching to Family Offices, creating a compelling pitch deck requires a careful blend of personal connection, long-term growth strategies, and detailed financial transparency. Family Offices are unique investors who value both the emotional resonance and the financial viability of their investments. In this post, we’ll explore how to tailor your pitch deck to meet the specific needs and expectations of Family Offices, helping you secure their investment and long-term partnership.

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